Mission
The Behavioral Studies in Agri-Food Sector research group aims to advance the understanding of human behavior within the agri-food sector. By employing interdisciplinary approaches grounded in economic, sociological, and psychological theories, we generate robust empirical research that informs both academia and policy-making. Our mission is to provide applicable results that support sustainable innovations, enhance rural livelihoods, ensure compliance with food laws, and promote food security and safety in both local and global contexts.
Vision
We strive to support a future where the agri-food sector thrives through an in-depth understanding of human behavior. Our vision is to create research that empowers decision-makers, enhances sustainability, and supports innovation in agriculture and food systems. We aim to be at the forefront of addressing the sector's most pressing challenges, from climate adaptation to food security, ensuring that our work leads to lasting, positive impacts on both rural and urban communities worldwide.